For Nonprofits: Is Your End-of-Year Communication Donor-Centered?
The day before Thanksgiving, I received 2 differently sized envelopes from local charities that I support that share similar missions. I assumed they’d be donation requests and looked forward to reading the content! Yes, I genuinely enjoy a great donation request letter, especially one that's well written and makes me feel good inside about supporting the organization. Unfortunately, some organizations still have yet to learn the difference between a solicitation letter and a